Announcement to change black cat logo from April 1, 2021

News / 7 Apr 2022 / share

On April 1, 2021, our beloved kuro-neko logomark will change a little bit. The kuro-neko itself, carrying the all-important kitten in its mouth, will not change. We will develop the comprehensive services we have accumulated to gain the trust of our customers to be even more thorough and more refined. This is a declaration of […]

On April 1, 2021, our beloved kuro-neko logomark will change a little bit. The kuro-neko itself, carrying the all-important kitten in its mouth, will not change. We will develop the comprehensive services we have accumulated to gain the trust of our customers to be even more thorough and more refined. This is a declaration of the Yamato Group’s commitment to creating the next generation of delivery services.

業務提携先から生まれたロゴマーク | ヤマトHD | ロゴ作成デザインに役立つまとめ
Old Logo was established in 1957 – Mar 2021
Symbol Mark
New Logo starts from April 1, 2021

For this redesign, we inspected every potentiality of the kuro-neko logomark, every detail of every shape, including eyes and ears. For the background, we replaced the traditional outlined oval with a soft and expansive ellipse. This new logomark is a successor to the traditional logomark of the Yamato Group, a leader that will continue to move forward.
In addition, we have developed exclusive logotypes for each of the group’s companies, with the goal of making them both more readable and more sophisticated.

YAMATO GROUP backIMG

There are four corporate colors. We will take care to ensure that all the different items, not to mention our trucks, reduce noise and are rooted in the local environment and blend in naturally.
We will use the redesigned symbol mark, logotype and corporate colors to express the vitality of the Yamato Group in creating ever more advanced distribution services.

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